Wednesday, May 6, 2020

Creating Barriers as Competition-Free-Samples-Myassignmenthelp

Question: You have to do: Competition Plan Preparation Form: 1.Description of Competition 2.Barriers to Entry. Answer 1.Description of Competition The firm will face a stiff competition from various direct competitors including hotels and restaurants around the University offering the same products and indirect competitors. The specific competitors will include Zamato, Talabat and Makemymeal. Thus it will face difficulties through direct and indirect positioning of its products. It will face direct competition from Yadoh Fatima that is really finding traction in the area when it will be delivering same foods to same market. This is Yadoh Fatima is also a home-made food delivery business focusing on traditional dishes mainly serving the Sharjah Health Authority and Sharjah Police customers (Kim Mauborgne, 2014). The firm will face indirect competition from other restaurants, hotels and other home-made food delivery firms that will be serving different market but use the restaurant-linked app Keza which stays on radar of foodies and outlets by bridging the gaps between reality and expectation in UAE dining world. The indirect competition will thus be stiff as this app is the only solution bringing diners, restaurants and suppliers together on a single platform. By merely signing in to Keza, one will be able to explore restaurants around, and choose the preferred service, eat with her eyes even before ordering, requesting the service, paying and split. Thus, this app makes the competition as stiff as one can compare and contrast all the available facilities and choose the best (Kurata, Yao Liu, 2007). 2. Barriers to Entry In UAE, there are over 11,000 tech ready restaurants and this is creates a barrier to entry as any startup must be tech ready which can be a bit costly. The dominant players are already expanding beyond their niches to reach novel customer via meal kit delivery services thus creating barriers as competition become stiffer. Startups without economies of scale are locked out because they cannot make margins as they lack funding s yet the major players have funding that get them to scale at any cost. References Kim, W. C., Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press. Kurata, H., Yao, D. Q., Liu, J. J. (2007). Pricing policies under direct vs. indirect channel competition and national vs. store brand competition. European Journal of Operational Research, 180(1), 262-281.

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